In this video interview, Robert Young of CIE Tours shares valuable insights into how one of the leading escorted tour operators evaluates suppliers, builds long-term partnerships, and responds to changing traveler expectations.

Drawing on extensive experience in group touring across Ireland, Britain, Italy, Spain, and Iceland, Robert explains what suppliers need to understand when working with large-scale tour operators, why service and reliability matter so much, and how suppliers can genuinely differentiate themselves in a competitive market.

What you’ll learn in this interview

• The practical requirements suppliers need to understand before working with a large tour operator
•  Why service quality consistently matters more than luxury alone
• Why transparency and long-term collaboration are essential in supplier partnerships
• How customer feedback shapes supplier relationships and product decisions
• Which trade shows and workshop events CIE Tours values most, and why
• How Robert and his team decide which suppliers to meet at trade events
• What makes a supplier presentation stand out from the very first meeting?
• Which travel trends and traveler behaviours CIE Tours is currently seeing across different destinations.

Who this interview is for

This interview is especially relevant for:

• Hotels working with escorted tour operators and group travel buyers
• Destinations and tourist boards looking to strengthen relationships with travel partners
• Attractions and experience providers targeting North American group travel
• Suppliers wanting a clearer understanding of how major tour operators assess partnerships
• Travel industry professionals interested in current trends in escorted touring and international travel demand

Watch the interview below to hear directly from Robert Young about what suppliers can do to build stronger partnerships, deliver better experiences, and stand out in today’s competitive travel market.