In this video interview, Kat Morga, owner of Adventure Smarter, shares candid insights into how a modern independent travel advisor builds trusted supplier relationships, selects destination management companies (DMCs), and navigates the realities of today’s changing travel landscape.
Drawing on her background in hospitality, project management, and experiential travel design, Kat explains how she evaluates supplier partnerships and why responsiveness and transparency are critical.
What you’ll learn in this interview
● How independent travel advisors evaluate and choose suppliers
● Why responsiveness, communication, and reliability matter more than polished sales pitches
● How Kat balances private experiences with small-group travel for modern travelers
● Why strong supplier relationships are essential to delivering seamless client experiences
● How FAM trips, trade events, and networking shape supplier partnerships and destination knowledge
● What makes a supplier stand out when approaching travel advisors
● How travel advisors assess pricing, value, and client trust when building itineraries
● Which traveler concerns and booking trends are currently shaping international travel demand
● Why content creation and destination expertise play such a key role in modern travel advising
Who this interview is for
This interview is especially relevant for:
● DMCs and tour operators looking to strengthen relationships with independent travel advisors
● Hotels and experience providers targeting North American leisure travelers
● Tourism boards seeking to better understand how advisors select destination partners
● Suppliers wanting insight into the expectations of modern luxury and experiential travel advisors
● Travel industry professionals interested in current booking behaviors, traveler concerns, and supplier-advisor collaboration
Watch the interview above to hear directly from Kat Morga about building trusted partnerships, designing meaningful travel experiences, and adapting to the evolving expectations of today’s travelers.