In this video interview, Elaine Moulder, Founder and CEO of Brilliant Edventures, shares practical insights into how she evaluates and works with suppliers as a wholesale tour operator.
Elaine brings more than a decade of experience in group travel, student and youth tourism, and custom tour development across the United States and Canada. In the interview, she explains what suppliers need to understand before approaching a travel company, why relationship-building still matters, and how suppliers can make it easier for buyers to work with them.
What you’ll learn in this interview
- How a tour operator assesses potential suppliers
- Why understanding group travel is essential for success
- What makes a supplier stand out from the very first approach
- The real benefits of working with group travel clients
- Why long-term partnerships matter more than one-off sales
- Which industry events buyers genuinely value and why
Who this interview is for
This interview is especially relevant for:
- Hotels working with group and wholesale operators
- Attractions and experience providers targeting group travel
- Destinations, DMOs, and receptive operators seeking stronger buyer relationships
- Suppliers who want clearer, more effective ways to approach tour operators
Watch the interview below to hear directly from a tour operator what helps suppliers get it right.